Information search in virtual communities: Is it replacing use of off-line communication?

Journal of Marketing Communications

Volumn 12, Issue 4, 2006, Pages 247-261

  Jepsen, Anna Lund ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Consumer behaviour; Information search; Internet; Marketing communications; Virtual community; Word of mouth

Indexed keywords

EID: 33845211746     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600694308     Document Type: Article

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