Online word-of-mouth: A comparison of American and Chinese discussion boards

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 2, 2006, Pages 146-156

  Fong, John ^a   Burton, Suzan ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Country of origin; Cross cultural studies; Electronic commerce; Group discussion

Indexed keywords

EID: 84986166567     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610658282     Document Type: Article

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