The chasm between managers’ and consumers’ views of brands: The experts’ perspectives

Journal of Strategic Marketing

Volumn 5, Issue 2, 1997, Pages 89-104

  Chernatony, Lesliede ^a   Olmo Riley, Francescadall’ ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brand definition; Experts ; Managers and consumers views

Indexed keywords

EID: 85010045793     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346811     Document Type: Article

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