Twentyfirst century management rules: the management of relationships as intangible assets

Management Decision

Volumn 40, Issue 2, 2002, Pages 116-126

  Galbreath, Jeremy ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Intangible assets; Management; New economy; Open market value; Relationship marketing; Value

Indexed keywords

EID: 84986091974     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740210422794     Document Type: Article

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