Corporate intelligence and transformational marketing in the age of the Internet

Marketing Intelligence & Planning

Volumn 20, Issue 5, 2002, Pages 259-268

  Trim, Peter R j ^a  

^a UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Internet; Relationship marketing; Strategic marketing

Indexed keywords

EID: 84986163948     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210441503     Document Type: Review

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