The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce

Industrial Marketing Management

Volumn 32, Issue 4, 2003, Pages 291-300

  Pires, Guilherme D ^a   Aisbett, Janet ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Analytical framework; Business objectives; Business strategies; Competitive advantage; E commerce; Technology adoption

Indexed keywords

EID: 0037902342     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(02)00237-7     Document Type: Article

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