Globalization and trends in international marketing research in Asia

Journal of Business Research

Volumn 55, Issue 10, 2002, Pages 799-804

  Tan, Thomas Tsu Wee ^a   Lui, Tan Jee ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b Market Behavior Singapore   (Singapore)

Author keywords

Asian marketing research; Consumer behaviour; Globalization; International marketing research

Indexed keywords

EID: 0036297720     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(00)00219-8     Document Type: Article

References (7)

1. Is Asia different? Defining a strategy to serve multi-national clients in the region, marketing and research today
2. I spy, you spy
3. Value orientation among Asian middle class consumers. Marketing and research today