The Corporate Identity Metaphor: Perspectives, Problems And Prospects

Journal of Marketing Management

Volumn 17, Issue 1-2, 2001, Pages 49-71

  Cornelissen, Joep ^a   Harris, Phil ^a  

^a NONE

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EID: 2442581389     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/0267257012571456     Document Type: Article

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