Desired and perceived identities of fashion retailers

European Journal of Marketing

Volumn 42, Issue 5-6, 2008, Pages 682-701

  Cheng, Ranis ^a   Hines, Tony ^a   Grime, Ian ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Case studies; Clothing; Corporate identity; Fashion industry; Retailing

Indexed keywords

EID: 44249084687     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810862589     Document Type: Article

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