Analysing textual data in international marketing research

Qualitative Market Research: An International Journal

Volumn 8, Issue 1, 2005, Pages 9-38

  Sinkovics, Rudolf R ^a   Ghauri, Pervez N ^a   Penz, Elfriede ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Computer software; International marketing; Knowledge management; Qualitative research

Indexed keywords

EID: 19744377184     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510575426     Document Type: Article

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