The marketing directions of two fashion retailers

European Journal of Marketing

Volumn 38, Issue 7, 2004, Pages 770-789

  Newman, Andrew J ^a   Patel, Darshika ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Brand image; Consumer behaviour; Factor analysis; Fashion industry; Market orientation; Marketing strategy

Indexed keywords

EID: 20344376275     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410539249     Document Type: Article

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