Corporate reputation versus corporate branding: The realist debate

Corporate Communications: An International Journal

Volumn 5, Issue 1, 2000, Pages 42-48

  Bickerton, David ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Brand image; Corporate communications; Corporate identity; Corporate image

Indexed keywords

EID: 84986136026     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280010317578     Document Type: Article

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