-
1
-
-
84986019066
-
Modeling corporate identity: a concept explication and theoretical explanation
-
Alessandri, S W. (2001). Modeling corporate identity: a concept explication and theoretical explanation, Corporate Communications: An International Journal, 6 (4), 173-182.
-
(2001)
Corporate Communications: An International Journal
, vol.6
, Issue.4
, pp. 173-182
-
-
Alessandri, S.W.1
-
2
-
-
85123485203
-
Visual identity: trappings or substance?
-
Baker, M. J. and Balmer, J. M. T. (1997). Visual identity: trappings or substance? European Journal of Marketing, 31 (5/6), 366-382.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.5-6
, pp. 366-382
-
-
Baker, M.J.1
Balmer, J.M.T.2
-
3
-
-
0001918108
-
Corporate branding and connoisseurship
-
Balmer, J. M. T. (1995). Corporate branding and connoisseurship, Journal of General Management, 21 (1), 24-46.
-
(1995)
Journal of General Management
, vol.21
, Issue.1
, pp. 24-46
-
-
Balmer, J.M.T.1
-
4
-
-
1642481943
-
Corporate identity and the advent of corporate marketing
-
Balmer, J. M. T. (1998). Corporate identity and the advent of corporate marketing, Journal of Marketing Management, 14, 963-996.
-
(1998)
Journal of Marketing Management
, vol.14
, pp. 963-996
-
-
Balmer, J.M.T.1
-
5
-
-
85079737394
-
Corporate identity, corporate branding and corporate marketing
-
Balmer, J. M. T. (2001a). Corporate identity, corporate branding and corporate marketing, European Journal of Marketing, 35 (3/4), 248-291.
-
(2001)
European Journal of Marketing
, vol.35
, Issue.3-4
, pp. 248-291
-
-
Balmer, J.M.T.1
-
6
-
-
18844408995
-
From the Pentagon: a new identity framework
-
Balmer, J. M. T. (2001b). From the Pentagon: a new identity framework, Corporate Reputation Review, 4 (1), 11-22.
-
(2001)
Corporate Reputation Review
, vol.4
, pp. 11-22
-
-
Balmer, J.M.T.1
-
7
-
-
84986131929
-
Corporate identity and corporate communications:the antidote to merger madness
-
Balmer, J. M. T. and Dinnie, K. (1999). Corporate identity and corporate communications:the antidote to merger madness, Corporate Communications: An International Journal, 4 (4), 182-192.
-
(1999)
Corporate Communications: An International Journal
, vol.4
, Issue.4
, pp. 182-192
-
-
Balmer, J.M.T.1
Dinnie, K.2
-
9
-
-
0348171775
-
Corporate identity. there is more to it than meets the eyes
-
Balmer, J. M. T. and Wilson, A. (1998). Corporate identity. there is more to it than meets the eyes, International Studies of Management and Organization, 28 (3), 12-31.
-
(1998)
International Studies of Management and Organization
, vol.28
, Issue.3
, pp. 12-31
-
-
Balmer, J.M.T.1
Wilson, A.2
-
12
-
-
84986136026
-
Corporate reputation versus corporate branding: the realist debate
-
Bickerton, D. (2000). Corporate reputation versus corporate branding: the realist debate, Corporate Communications: An International Journal, 5 (1), 42-48.
-
(2000)
Corporate Communications: An International Journal
, vol.5
, Issue.1
, pp. 42-48
-
-
Bickerton, D.1
-
13
-
-
84986180784
-
Corporate branding in the retail sector:a pilot study
-
Burghausen, M. and Fan, Y. (2002). Corporate branding in the retail sector:a pilot study, Corporate Communications: An International Journal, 7 (2), 92-99.
-
(2002)
Corporate Communications: An International Journal
, vol.7
, Issue.2
, pp. 92-99
-
-
Burghausen, M.1
Fan, Y.2
-
14
-
-
84986060294
-
Corporate branding, retailing, and retail internationalization
-
Burt, S. L. and Sparks, L. (2002). Corporate branding, retailing, and retail internationalization, Corporate Reputation Review, 5 (2/3), 194-212.
-
(2002)
Corporate Reputation Review
, vol.5
, Issue.2-3
, pp. 194-212
-
-
Burt, S.L.1
Sparks, L.2
-
15
-
-
84986133692
-
Managing corporate identity:an integrative framework of dimensions and determinants
-
Cornelissen, J. P. and Elving, W. J. L. (2003). Managing corporate identity:an integrative framework of dimensions and determinants, Corporate Communications: An International Journal, 8 (2), 114-120.
-
(2003)
Corporate Communications: An International Journal
, vol.8
, Issue.2
, pp. 114-120
-
-
Cornelissen, J.P.1
Elving, W.J.L.2
-
16
-
-
84986019288
-
Qualitative case study research. The case of a PhD research project on organizing and managing new product development systems
-
de Weerd-Nederhof, P. C. (2001). Qualitative case study research. The case of a PhD research project on organizing and managing new product development systems, Management Decision, 39 (7), 513-538.
-
(2001)
Management Decision
, vol.39
, Issue.7
, pp. 513-538
-
-
de Weerd-Nederhof, P.C.1
-
17
-
-
84986099061
-
Towards an integrated approach to corporate branding - an empirical study
-
Einwiller, S. and Will, M. (2002). Towards an integrated approach to corporate branding - an empirical study, Corporate Communications: An International Journal, 7 (2), 100-109.
-
(2002)
Corporate Communications: An International Journal
, vol.7
, Issue.2
, pp. 100-109
-
-
Einwiller, S.1
Will, M.2
-
18
-
-
0001073758
-
Building theories from case study research
-
Eisenhardt, K. M. (1989). Building theories from case study research, The Academy of Management Review, 14 (4), 532-550.
-
(1989)
The Academy of Management Review
, vol.14
, Issue.4
, pp. 532-550
-
-
Eisenhardt, K.M.1
-
19
-
-
33745823360
-
Modelling for corporate identity studies:case of identity as communications strategy
-
Foo, C. T. and Lowe, A. (1999). Modelling for corporate identity studies:case of identity as communications strategy, Corporate Communications: An International Journal, 4 (2), 89-92.
-
(1999)
Corporate Communications: An International Journal
, vol.4
, Issue.2
, pp. 89-92
-
-
Foo, C.T.1
Lowe, A.2
-
21
-
-
33646894586
-
Managing successful brands: an empirical study which compares the corporate cultures of companies managing the world's top 100 brands with those managing outsider brands
-
Hankinson, P. and Hankinson, G. (1999). Managing successful brands: an empirical study which compares the corporate cultures of companies managing the world's top 100 brands with those managing outsider brands, Journal of Marketing Management, 15, 135-155.
-
(1999)
Journal of Marketing Management
, vol.15
, pp. 135-155
-
-
Hankinson, P.1
Hankinson, G.2
-
22
-
-
85079730749
-
Corporate branding and corporate brand performance
-
Harris, F. and de Chernatony, L. (2001). Corporate branding and corporate brand performance, European Journal of Marketing, 35 (3/4), 441-456.
-
(2001)
European Journal of Marketing
, vol.35
, Issue.3-4
, pp. 441-456
-
-
Harris, F.1
de Chernatony, L.2
-
23
-
-
0011875388
-
Scaling the tower of Babel: relational differences between identity, image, and culture in organizations
-
In Schultz, M., Hatch, M. J. and Larsen, M. H. (Eds.), Oxford University Press, New York
-
Hatch, M. J. and Schultz, M. (2000). Scaling the tower of Babel: relational differences between identity, image, and culture in organizations, In Schultz, M., Hatch, M. J. and Larsen, M. H. (Eds.), The Expressive Organization. Linking Identity, Reputation and the Corporate Brand, Oxford University Press, New York, pp. 11-35.
-
(2000)
The Expressive Organization. Linking Identity, Reputation and the Corporate Brand
, pp. 11-35
-
-
Hatch, M.J.1
Schultz, M.2
-
24
-
-
0035256463
-
Are the Strategic Stars Aligned for your Corporate Brand?
-
February
-
Hatch, M. J. and Schultz, M. (2001). Are the Strategic Stars Aligned for your Corporate Brand? Harvard Business Review, February, 129-134.
-
(2001)
Harvard Business Review
, pp. 129-134
-
-
Hatch, M.J.1
Schultz, M.2
-
25
-
-
31644432373
-
Bringing the corporation into corporate branding
-
Hatch, M. J. and Schultz, M. (2003). Bringing the corporation into corporate branding, European Journal of Marketing, 37 (7/8), 1041-1064.
-
(2003)
European Journal of Marketing
, vol.37
, Issue.7-8
, pp. 1041-1064
-
-
Hatch, M.J.1
Schultz, M.2
-
26
-
-
84904847860
-
-
Hennes and Mauritz, About H&M, available at
-
Hennes and Mauritz (2006). About H&M, available at http://www.hm.com
-
(2006)
-
-
-
29
-
-
84904850298
-
-
IGD, Watford, Institute of Grocery Distribution
-
IGD (2006). Managing International Supply Chains, Watford, Institute of Grocery Distribution.
-
(2006)
Managing International Supply Chains
-
-
-
30
-
-
84904847859
-
-
Inditex available at
-
Inditex (2006). available at www.inditex.com
-
(2006)
-
-
-
31
-
-
33745824503
-
Nurturing corporate images - total communication or ego trip?
-
Kennedy, S. H. (1977). Nurturing corporate images - total communication or ego trip? European Journal of Marketing, 11, 120-164.
-
(1977)
European Journal of Marketing
, vol.11
, pp. 120-164
-
-
Kennedy, S.H.1
-
32
-
-
0002253768
-
Brand-building in the 1990s
-
King, S. (1991). Brand-building in the 1990s, Journal of Marketing Management, 7 (1), 3-13.
-
(1991)
Journal of Marketing Management
, vol.7
, Issue.1
, pp. 3-13
-
-
King, S.1
-
34
-
-
20444439048
-
The six conventions of corporate branding
-
Knox, S. and Bickerton, D. (2003). The six conventions of corporate branding, European Journal of Marketing, 37 (7/8), 998-1016.
-
(2003)
European Journal of Marketing
, vol.37
, Issue.7-8
, pp. 998-1016
-
-
Knox, S.1
Bickerton, D.2
-
35
-
-
84986099191
-
Multiplicity in corporate identity strategy
-
Leitch, S. and Motion, J. (1999). Multiplicity in corporate identity strategy, Corporate Communications: An International Journal, 4 (4), 193-199.
-
(1999)
Corporate Communications: An International Journal
, vol.4
, Issue.4
, pp. 193-199
-
-
Leitch, S.1
Motion, J.2
-
37
-
-
0006377759
-
Make the most of your corporate identity
-
July-August
-
Margulies, W. (1977). Make the most of your corporate identity, Harvard Business Review, July-August, 66-77.
-
(1977)
Harvard Business Review
, pp. 66-77
-
-
Margulies, W.1
-
38
-
-
84986090703
-
Towards a framework for managing corporate identity
-
Markwick, N. and Fill, C. (1997). Towards a framework for managing corporate identity, European Journal of Marketing, 31 (5/6), 396-409.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.5-6
, pp. 396-409
-
-
Markwick, N.1
Fill, C.2
-
39
-
-
0003891615
-
-
University of Chicago Press: Chicago
-
Mead, G. H. (1934). Mind, Self and Society. University of Chicago Press: Chicago.
-
(1934)
Mind, Self and Society
-
-
Mead, G.H.1
-
40
-
-
1642440952
-
Global corporate visual identity: using an extended marketing mix
-
Melewar, T. C. and Saunders, J. (2000). Global corporate visual identity: using an extended marketing mix, European Journal of Marketing, 34 (5/6), 538-550.
-
(2000)
European Journal of Marketing
, vol.34
, Issue.5-6
, pp. 538-550
-
-
Melewar, T.C.1
Saunders, J.2
-
41
-
-
84993012876
-
The dynamics of corporate identity:A review of a process model
-
Melewar, T. C. and Woodridge, A. R. (2001). The dynamics of corporate identity:A review of a process model, Journal of Communication Management, 5 (4), 327-340.
-
(2001)
Journal of Communication Management
, vol.5
, Issue.4
, pp. 327-340
-
-
Melewar, T.C.1
Woodridge, A.R.2
-
42
-
-
1642563623
-
Defining the corporate identity construct
-
Melewar, T. C. and Jenkins, E. (2002). Defining the corporate identity construct, Corporate Reputation Review, 5 (1), 76-90.
-
(2002)
Corporate Reputation Review
, vol.5
, Issue.1
, pp. 76-90
-
-
Melewar, T.C.1
Jenkins, E.2
-
43
-
-
44249089624
-
Clothing Retailing in Europe - UK
-
Mintel UK. Mintel International Group Limited
-
Mintel, UK. (2002). Clothing Retailing in Europe - UK, Mintel International Group Limited.
-
(2002)
-
-
-
44
-
-
84904845753
-
Womenswear Retailing UK
-
Mintel UK. Mintel International Group Limited
-
Mintel, UK. (2004). Womenswear Retailing UK, Mintel International Group Limited.
-
(2004)
-
-
-
45
-
-
33751045441
-
Clothing Retailing - UK
-
Mintel UK. July 2005, available at
-
Mintel, UK. (2005). Clothing Retailing - UK - July 2005, available at http://reports.mintel.com/sinatra/reports/my_reports/display/id=114754& anchor=atom/display/id=170726
-
(2005)
-
-
-
47
-
-
84904849212
-
Corporate identity: the myth and the reality
-
December 1978-November 1979
-
Olins, W. (1978-1979). Corporate identity: the myth and the reality, Journal of the Royal Society of Arts, 127, December 1978-November 1979, 209-218.
-
(1978)
Journal of the Royal Society of Arts
, vol.127
, pp. 209-218
-
-
Olins, W.1
-
49
-
-
84949452995
-
Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs
-
Rode, V. and Vallaster, C. (2005). Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs, Corporate Reputation Review, 8 (2), 121-135.
-
(2005)
Corporate Reputation Review
, vol.8
, Issue.2
, pp. 121-135
-
-
Rode, V.1
Vallaster, C.2
-
50
-
-
84992975038
-
Using Case Studies in Research
-
Rowley, J. (2002). Using Case Studies in Research, Management Research News, 25 (1), 16-27.
-
(2002)
Management Research News
, vol.25
, Issue.1
, pp. 16-27
-
-
Rowley, J.1
-
52
-
-
19744377184
-
Analysing textual data in international marketing research
-
Sinkovics, R. R., Penz, E. and Ghauri, P. N. (2005). Analysing textual data in international marketing research, Qualitative Market Research: An International Journal, 8 (1), 9-38.
-
(2005)
Qualitative Market Research: An International Journal
, vol.8
, Issue.1
, pp. 9-38
-
-
Sinkovics, R.R.1
Penz, E.2
Ghauri, P.N.3
-
54
-
-
33645025807
-
Qualitative case studies
-
In Denzin, N. and Lincoln, Y. S. (Eds.), Sage Publication, London, Thousand Oaks
-
Stake, R. E. (2000). Qualitative case studies, In Denzin, N. and Lincoln, Y. S. (Eds.), The Sage Handbook of Qualitative Research, Sage Publication, London, Thousand Oaks, pp. 443-466.
-
(2000)
The Sage Handbook of Qualitative Research
, pp. 443-466
-
-
Stake, R.E.1
-
55
-
-
84986018828
-
Towards a definitive model of the corporate identity management process
-
Stuart, H. (1999). Towards a definitive model of the corporate identity management process, Corporate Communications: An International Journal, 4 (4), 200-207.
-
(1999)
Corporate Communications: An International Journal
, vol.4
, Issue.4
, pp. 200-207
-
-
Stuart, H.1
-
56
-
-
44249115175
-
Corporate identity modelling: a review and presentation of a new multi-dimensional model
-
Suvatjis, J. Y. and de Chernatony, L. (2005). Corporate identity modelling: a review and presentation of a new multi-dimensional model, Journal of Marketing Management, 21, 809-834.
-
(2005)
Journal of Marketing Management
, vol.21
, pp. 809-834
-
-
Suvatjis, J.Y.1
de Chernatony, L.2
-
57
-
-
68949133786
-
Corporate identity: beyond the visual overstatements
-
Topalian, A. (1984). Corporate identity: beyond the visual overstatements, International Journal of Advertising, 3, 55-62.
-
(1984)
International Journal of Advertising
, vol.3
, pp. 55-62
-
-
Topalian, A.1
-
58
-
-
84878429431
-
Deriving an operational measure of corporate identity
-
van Rekom, J. (1997). Deriving an operational measure of corporate identity, European Journal of Marketing, 31 (5/6), 410-422.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.5-6
, pp. 410-422
-
-
van Rekom, J.1
-
59
-
-
84993035371
-
Corporate identity: the concept, its measurement and management
-
van Riel, C. B. M. and Balmer, J. M. T. (1997). Corporate identity: the concept, its measurement and management, European Journal of Marketing, 31 (5/6), 340-355.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.5-6
, pp. 340-355
-
-
van Riel, C.B.M.1
Balmer, J.M.T.2
|