Corporate branding in the retail sector: A pilot study

Corporate Communications: An International Journal

Volumn 7, Issue 2, 2002, Pages 92-99

  Burghausen, Mario ^a   Fan, Ying ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Brands; Corporate identity; Retail trade; United Kingdom

Indexed keywords

EID: 84986180784     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210426151     Document Type: Article

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