Modelling for corporate identity studies: Case of identity as communications strategy

Corporate Communications: An International Journal

Volumn 4, Issue 2, 1999, Pages 89-92

  Check Teck, Foo ^a   Lowe, Andy ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Communications; Corporate identity; Indonesia; Singapore

Indexed keywords

EID: 33745823360     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910268124     Document Type: Article

References (4)

1. Balmer, J.M.T. (1997), Corporate Identity: Past, Present and Future, International Centre for Corporate Identity Studies, Working Paper Series 1997/4.
2. Van Riel, C.B.M. and Balmer, J.M.T. (1997), “Corporate identity: the concept, its measurement and management”, European Journal of Marketing, Vol. 31 Nos 5/6, pp. 340-55.
3. Balmer, J.M.T. and Soenon, G.B., Operationalizing the Concept of Corporate Identity: Articulating the Corporate Identity Mix and the Corporate Identity Management Mix, International Centre for Corporate Identity Studies, Working Paper Series 1997/8.
4. Foo, C.T. and Lowe, A., Identity through Strategy (in progress).