Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

Journal of International Marketing

Volumn 11, Issue 3, 2003, Pages 30-47

  Griffith, David A ^a   Chandra, Aruna ^b   Ryans, John K ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b INDIANA STATE UNIVERSITY   (United States)

^c BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542396996     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.3.30.20160     Document Type: Review

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