Standardized international advertising: Some research issues and implications

Journal of Advertising Research

Volumn 39, Issue 6, 1999, Pages 19-24

  Onkvisit, Sak ^a   Shaw, John J ^b  

^a SAN JOSE STATE UNIVERSITY   (United States)

^b PROVIDENCE COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013339915     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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