An investigation of crossmarket standardisation strategies: Experiences in the European Union

European Journal of Marketing

Volumn 39, Issue 11-12, 2005, Pages 1345-1371

  Chung, Henry F L ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

European Union; Marketing; New Zealand; Standardization

Indexed keywords

EID: 26844475058     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510623299     Document Type: Review

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