Trends and development in standardization adaptation research

Journal of Global Marketing

Volumn 17, Issue 4, 2004, Pages 23-52

  Waheeduzzaman, A N M ^a   Dube, Leon F ^a  

^a TEXAS A AND M UNIVERSITY CORPUS CHRISTI   (United States)

Author keywords

Adaptation; Content analysis; Standardization

Indexed keywords

EID: 10844266739     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v17n04_03     Document Type: Article

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