Factors affecting advertising approach in Asia

Journal of Current Issues and Research in Advertising

Volumn 20, Issue 1, 1998, Pages 33-45

  Tai, Susan H C ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

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EID: 33845754933     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1998.10505075     Document Type: Article

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