The perennial issue of adaptation or standardization of international marketing communication: Organizational contingencies and performance

Journal of International Marketing

Volumn 10, Issue 3, 2002, Pages 1-21

  Solberg, Carl Arthur ^a,b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b Groupe ESC Bordeaux   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 11244280897     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.10.3.1.19546     Document Type: Article

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