International services advertising (ISA): Defining the domain and reviewing the literature

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 65-86

  Stafford, Marla Royne ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744415209     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639184     Document Type: Article

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