Contributions to international advertising research: An assessment of the literature between 1990 and 2002

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 99-110

  Zou, Shaoming ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744387771     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639185     Document Type: Article

References (14)

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12. Taylor, Charles R. (2002), “What Is Wrong with International Advertising Research?” Journal ofAdvertisingResearch, 42 (6), 48-54.
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