Influences on adolescent brand preferences in the United States and Mexico

Journal of Advertising Research

Volumn 36, Issue 3, 1996, Pages 47-56

  Keillor, Bruce D ^a   Stephen Parker, R ^a   Schaefer, Allen ^a  

^a MISSOURI STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003001325     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (33)

1. Bearden, William O., Richard G. Netemeyer, and Jesse E. Teel. "Measurement of Consumer Susceptibility to Interpersonal Influence." Journal of Consumer Research 15, 4 (1989): 473-81.
2. Bos, Cornelio A. "The Road to Mexico." Target Marketing, April 1994.
3. Brewer, Geoffrey. "New World Orders." Sales and Marketing Management, January 1994.
4. Churchill, Gilbert A., Jr., and George P. Moschis. "Television and Interpersonal Influences on Adolescent Consumer Learning." Journal of Consumer Research 6, 1 (1979): 23-35.
5. Cohen, Joel B., and Ellen Golden. "Informational Social Influence and Product Evaluation." Journal of Applied Psychology 56 (1972): 54-59.
6. Cronbach, Lee J. "Coefficient Alpha and the Internal Structure of Tests." Psychometrika 16 (1951): 297-334.
7. Crowne, Douglas P., and David Marlowe. The Approval Motive. New York: John Wiley and Sons, 1964.
8. Czinkota, Michael R., Ilkka A. Ronkainen, and John J. Tarrant. The Global Marketing Imperative. Lincolnwood, IL: NTC Books, 1995.
9. Douglas, Susan P., and Bernard Dubois. "Looking at the Cultural Environment for International Marketing Opportunities." Columbia Journal of World Business (1977): 102-109.
10. Fisher, Christy. "Kids Have Their Day: T.V. Fare Slated to Fill Spanish-language Void." Advertising Age, August 27, 1990.
11. Glazer, Nathan, and Daniel P. Moynihan. Ethnicity: Theory and Experience. Cambridge, MA: Harvard University Press, 1975.
12. Han, C. Min, Byoung-Woo Lee, and Kong-Kyun Ro. "The Choice of a Survey Mode in Country Image Studies." Journal of Business Research 29 (1994): 151-62.
13. Kassarjian, Harold H., and Thomas S. Robertson, eds. "Social Processes." In Perspectives in Consumer Behavior. Glenview, IL: Scott-Foresman, 1981.
14. McLeod, T., and S. H. O'Keefe. "The Construction of Social Reality." In The Social Influence Process, J. T. Tedeschi, ed. Chicago: Chicago University Press, 1972.
15. Moschis, George P. "The Role of Family Communication in Consumer Socialization of Children and Adolescents." Journal of Consumer Research 11, 4 (1985): 898-913.
16. _. Consumer Socialization: A Life-Cycle Perspective. Lexington, MA: Lexington Books, 1987.
17. _. "Socialization Perspectives and Consumer Behavior." In Marketing Review 1981, Ben Enis and Kenneth Roering, eds. Chicago: American Marketing Association, 1981.
18. _, and Gilberg Churchill. "Consumer Socialization: A Theoretical and Empirical Analysis." Journal of Marketing Research 15, 4 (1978): 599-602.
19. _, and Roy Moore. "Decision Making Among the Young: A Socialization Perspective." Journal of Consumer Research 6, 2 (1979): 101-12.
20. _, and _. "A Longitudinal Study of Television Advertising Effects." Journal of Consumer Research 9, 3 (1982): 279-86.
21. _, _, and Lowndes F. Stephens. "Purchasing Patterns of Adult Consumers." Journal of Retailing 53 (1977): 56-80.
22. Moscovici, Serge. "Social Influence and Conformity." In Handbook of Social Psychology, Volume 2, Gardner Lindzey and Elliot Aronson, eds. New York: Random House, 1985.
23. Nunnally, Jum C. Psychometric Theory. New York: McGraw-Hill, 1978.
24. Reilly, Michael D., and William L. Rathje. "Consumption and Status Across Cultural Boundaries: Nonreactive Evidence." In Association for Consumer Research, Volume 12, Elizabeth Hirschman and Morris Holbrook, eds. Provo, UT: Association for Consumer Research, 1985.
25. Reysen, Frank, Jr. "Mexico Retailer Opens a Castle Full of Toys." Playthings, February 1993.
26. Saegert, Joel, Robert J. Hoover, and Marye T. Hilger. "Characteristics of Mexican-American Consumers." Journal of Consumer Research 12, 1 (1985): 104-109.
27. Sherif, Muzafer. "A Study of Some Social Factors in Perception." Archives of Psychology 27 (1935): 60.
28. Sherry, John F., Jr. "Cultural Propriety in a Global Market-place." In Philosophical and Radical Thought in Marketing, Fuat A. Firat, Nikhilesh Dholakia, and Richard Bagozzi, eds. Lexington, MA: D. C. Heath Company, 1987.
29. Ward, Scott. "Consumer Socialization." Journal of Consumer Research 1, 2 (1974): 1-17.
30. _, and Daniel Wackman. "Effects of Television Advertising on Consumer Socialization." Working paper, Cambridge, MA: Marketing Science Institute, 1973.
31. _, _, and Ellen Wartella. How Children Learn to Buy: The Development of Consumer Information Processing Skills. Beverly Hills, CA: Sage, 1977.
32. Webster, Cynthia. "Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process." Journal of Consumer Research 21, 2 (1994): 319-31.
33. Zbar, Jeffery D. "Walls Abound, but Links to Latin America Grow." Advertising Age, January 24, 1994.