Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s

Advances in International Marketing

Volumn 12, Issue , 2002, Pages 45-66

  Taylor, Charles R ^a   Johnson, Chad M ^a  

^a NONE

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EID: 35448950399     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(02)12019-9     Document Type: Article

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