Moving international advertising research forwar: A new research agenda

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 7-16

  Taylor, Charles R ^a  

^a VILLANOVA UNIVERSITY   (United States)

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EID: 18744394702     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639187     Document Type: Article

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