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Volumn 39, Issue 1-2, 2005, Pages 87-109

Searching the web for global brands: How American brands standardise their web sites in Europe

Author keywords

Brands; Marketing communications; Multinational companies; Standardization; Worldwide web

Indexed keywords


EID: 18844458539     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510572034     Document Type: Article
Times cited : (48)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.