International advertising strategies of multinational enterprises in the Middle East

International Journal of Advertising

Volumn 19, Issue 4, 2000, Pages 529-547

  Melewar, T C ^a   Turnbull, Sarah ^a   Balabanis, George ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013385534     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104819     Document Type: Article

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