An alternate approach to assessing cross-cultural measurement equivalence in advertising research

Journal of Advertising

Volumn 34, Issue 1, 2005, Pages 17-36

  Ewing, Michael T ^a   Salzberger, Thomas ^b   Sinkovics, Rudolf R ^c  

^a MONASH UNIVERSITY   (Australia)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18744387007     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639181     Document Type: Article

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