Contingency and contextual issues of ethnocentrism-pitched advertisements: A cross-national comparison

International Marketing Review

Volumn 15, Issue 6, 1998, Pages 447-457

  Jo, Myung Soo ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Advertising; Consumer attitudes; Ethnography; International marketing; National cultures

Indexed keywords

EID: 1842687790     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339810244769     Document Type: Review

References (19)

1. Black, T. (1995, "Should we really buy Australian?", Australian Accountant, 14 February, pp. 16-21.
2. Cateora, P.R. (1996, International Marketing, 9th ed., Irwin, Burr Ridge, IL.
3. Douglas, S.P. and Craig, C.S. (1995, Global Marketing Strategy, McGraw-Hill, New York, NY.
4. Ettenson, R., Wagmer, J. and Gaeth, G. (1988, "Evaluating the effect of country of origin and the Made in the USA Campaign: a conjoint approach", Journal of Retailing, Vol. 64, Spring, pp. 85-100.
5. Fields, G. (1990, "Buy domestic or buy foreign? What's the story in Japan?", Tokyo Business Today, July, Vol. 58 No. 7, p. 11.
6. Folkes, V.S. (1988, "Recent attribution research in consumer behavior: a review and new directions", Journal of Consumer Research, Vol. 14, March, pp. 548-65.
7. Granzin, K.L. and Olsen, J.E. (1995, "Support for buy American campaigns: an empirical investigation based on a prosocial framework", Journal of International Consumer Marketing, Vol. 8 No. 1, pp. 43-69.
8. Harvey, M.G. (1993, "Buy American: economic concept or political slogan?", Business Horizons, May/June, pp. 40-6.
9. Johansson, J.K. (1997, Global Marketing, 1st ed., Irwin, Burr Ridge, IL.
10. Jolibert, A.J.P. and Peterson, R.A. (1976, "Causal attributions of product failure: an exploratory investigation", Journal of the Academy of Marketing Science, Vol. 4 No. 1, pp. 446-55.
11. Kelley, H. (1973, "The process of causal attribution", American Psychologist, Vol. 28 No. 2, pp. 107-28.
12. Lee, C.S. (1997, "Buy Korean: imports get the blame, again", Far Eastern Economic Review, March, Vol. 6, p. 58.
13. Mizerski, R.W., Golden, L.L. and Kernan, J.B. (1979, "The attribution process in consumer decision making", Journal of Consumer Research, September, pp. 123-40.
14. Netemeyer, R.G., Durvasula, S. and Lichtenstein, D.R. (1991, "A cross-national assessment of the reliability and validity of the CETSCALE", Journal of Marketing Research, August, pp. 320-7.
15. Olsen, J.E., Granzin, K.L. and Biswas, A. (1993, "Influencing consumers' selection of domestic versus imported products: implications for marketing based on a model of helping behavior", Journal of the Academy of Marketing Science, Autumn, pp. 307-21.
16. Sharma, S., Shimp, T.A. and Shin, J. (1995, "Consumer ethnocentrism: a test of antecedents and moderators", Journal of the Academy of Marketing Science, Winter, pp. 26-37.
17. Shimp, T.A. and Sharma, S. (1987, "Consumer ethnocentrism: construction and validation of the CETSCALE", Journal of Marketing Research, August, pp. 280-9.
18. Stern, B.B. (1994, "Classical and vignette television advertising dramas: structural models, formal analysis, and consumer effects", Journal of Consumer Research, March, pp. 601-15.
19. United States Trade Representative Issued Reports (1995, 1996, 1997, National Trade Estimate Report on Foreign Trade Barriers, (http://www.ustr.gov/ reports)