Content analysis in cross-cultural advertising research: insightful or superficial?

International Journal of Advertising

Volumn 23, Issue 4, 2004, Pages 507-521

  Lerman, Dawn ^a   Callow, Michael ^b  

^a FORDHAM UNIVERSITY   (United States)

^b MORGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34748849046     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072897     Document Type: Article

References (25)

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