How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure

International Journal of Research in Marketing

Volumn 22, Issue 1, 2005, Pages 11-21

  Finn, Adam ^a   Kayande, Ujwal ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Generalizability theory; Reliability; Scale development; Validity

Indexed keywords

EID: 14644432495     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.03.001     Document Type: Article

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