International marketing and the Asia-Pacific Region:Developments, opportunities, and research issues

International Marketing Review

Volumn 20, Issue 5, 2003, Pages 480-492

  Chao, Paul ^a   Samiee, Saeed ^b   Sai Chung Yip, Leslie ^c  

^a UNIVERSITY OF NORTHERN IOWA   (United States)

^b UNIVERSITY OF TULSA   (United States)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Asia Pacific; Brands; Electronic commerce; International marketing; Multinational companies

Indexed keywords

EID: 3042820040     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310498744     Document Type: Article

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