Cultural values and important possessions: A cross-cultural analysis

Journal of Business Research

Volumn 55, Issue 11, 2002, Pages 923-931

  Watson, John ^a   Lysonski, Steven ^b   Gillan, Tamara ^a   Raymore, Leslie ^c  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

^b MARQUETTE UNIVERSITY   (United States)

^c LINCOLN UNIVERSITY   (New Zealand)

Author keywords

Advertising standardisation; Cross cultural; Globalisation; International advertising; Marketing and culture; Values

Indexed keywords

EID: 0036347352     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00212-0     Document Type: Article

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