Interactive effects of appeals, arguments, and competition across North American and Chinese cultures

Journal of International Marketing

Volumn 14, Issue 4, 2006, Pages 110-128

  Teng, Lefa ^a   Laroche, Michel ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846197006     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.14.4.110     Document Type: Article

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