Enhancing customer loyalty in tourism services: the role of customer-company identification and customer participation

Asia Pacific Journal of Tourism Research

Volumn 22, Issue 7, 2017, Pages 735-746

  Yang, Albert Jing Fuh ^a   Chen, Yenming J ^a   Huang, Yung Chin ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

customer loyalty; customer orientation; customer participation; customer satisfaction; Customer company identification

Indexed keywords

ACADEMIC RESEARCH; IDENTIFICATION METHOD; INDUSTRIAL PERFORMANCE; LEISURE INDUSTRY; PARTICIPATORY APPROACH; TOURISM ECONOMICS;

EID: 85018698399     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941665.2017.1319398     Document Type: Article

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