Strategies to enhance consumers’ identification with a service firm

Journal of Services Marketing

Volumn 30, Issue 4, 2016, Pages 449-461

  Huang, Min Hsin ^a   Cheng, Zhao Hong ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Consumer company identification; Corporate social responsibility; Independent self construal; Interdependent self construal; Service quality

Indexed keywords

EID: 84979987543     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-10-2014-0340     Document Type: Article

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