Customer orientation and organizational innovation: the case of environmental management practices

Journal of Business and Industrial Marketing

Volumn 31, Issue 7, 2016, Pages 835-848

  Pekovic, Sanja ^a   Rolland, Sylvie ^b   Gatignon, Hubert ^c  

^a UNIVERSITY OF MONTENEGRO   (Montenegro)

^b UNIVERSITÉ PARIS DAUPHINE   (France)

^c INSEAD   (France)

Author keywords

Customer orientation; Environmental management practices; Market environment; Organizational innovation

Indexed keywords

EID: 84988354437     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-11-2015-0228     Document Type: Article

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