Green marketing in B2B organisations: An empirical analysis from the natural-resource-based view of the firm

Journal of Business and Industrial Marketing

Volumn 28, Issue 5, 2013, Pages 396-410

  Fraj, Elena ^a   Martínez, Eva ^a   Matute, Jorge ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Business to business context; Business to business marketing; Green marketing strategy; Natural resource based view; Organisational performance

Indexed keywords

EID: 84879949143     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621311330245     Document Type: Article

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