Let's talk about wine: Does Twitter have value?

International Journal of Wine Business Research

Volumn 24, Issue 4, 2012, Pages 271-286

  Wilson, Damien ^a   Quinton, Sarah ^b  

^a BURGUNDY SCHOOL OF BUSINESS   (France)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Brand engagement; Brands; Consumer behaviour; Micro blogs; Netnography; Social media; Twitter; Value; Wines

Indexed keywords

EID: 84986164026     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061211280329     Document Type: Article

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