Trust and online wine purchasing: Insights into UK consumer behaviour

International Journal of Wine Business Research

Volumn 20, Issue 1, 2008, Pages 68-85

  Quinton, Sarah ^a   Harridge March, Sally ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Electronic commerce; Relationship marketing; Trust; United Kingdom; Wines

Indexed keywords

EID: 84986076315     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060810864624     Document Type: Article

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