Luxury wine brand visibility in social media: An exploratory study

International Journal of Wine Business Research

Volumn 23, Issue 1, 2011, Pages 21-35

  Reyneke, Mignon ^a   Pitt, Leyland ^b   Berthon, Pierre R ^c  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b SIMON FRASER UNIVERSITY   (Canada)

^c BENTLEY UNIVERSITY   (United States)

Author keywords

Brand management; Social networking sites; Wines

Indexed keywords

EID: 84986076995     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111121380     Document Type: Article

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