Value-based marketing and its usefulness to customers

Management Decision

Volumn 37, Issue 9, 1999, Pages 697-708

  Walters, David ^a   Lancaster, Geoff ^a,b  

^a MACQUARIE UNIVERSITY   (Australia)

^b Durham Associates Group Limited   (United Kingdom)

Author keywords

Customer satisfaction; Information technology; Management; Market position; Strategic planning; Value

Indexed keywords

EID: 84986172682     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749910299066     Document Type: Article

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