The power of qualitative research in the era of social media

Qualitative Market Research

Volumn 14, Issue 4, 2011, Pages 430-440

  Branthwaite, Alan ^a   Patterson, Simon ^b  

^a Ignition Marketing Research   (United Kingdom)

^b QRi Consulting   (United Kingdom)

Author keywords

Automated content analysis; Qualitative research; Research methods; Social media; Social media monitoring

Indexed keywords

EID: 80053055179     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111163245     Document Type: Review

References (13)

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