The management of risk and initiation of trust in online purchasing: UK online wine market

International Journal of Information Technology and Management

Volumn 5, Issue 4, 2006, Pages 267-278

  Quinton, Sarah ^a   Harridge March, Sally ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

e marketing; Internet; Online purchasing; Risk; Trust; Wine

Indexed keywords

INDUSTRIAL ECONOMICS; INTERNET; MARKETING; ONLINE SYSTEMS; RISK MANAGEMENT; WINE;

E-MARKETING; INTERNET MARKETING; ONLINE PURCHASING; ONLINE WINE PURCHASING;

ELECTRONIC COMMERCE;

EID: 33847160253     PISSN: 14614111     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJITM.2006.012041     Document Type: Conference Paper

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