Bloggers' motivations and behaviors: A model

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 472-484

  Huang, Chun Yao ^a   Shen, Yong Zheng ^b   Lin, Hong Xiang ^c   Chang, Shin Shin ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b YUAN ZE UNIVERSITY   (Taiwan)

^c OvisLink Corporation

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56149088187     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070493     Document Type: Article

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