Using Region to Market Wine to International Consumers

Journal of Food Products Marketing

Volumn 18, Issue 1, 2012, Pages 1-18

  Sutanonpaiboon, Janejira ^a   Atkin, Thomas ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

country of origin; information search; international wine marketing; wine; wine promotion; wine region

Indexed keywords

EID: 84855448606     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2012.627281     Document Type: Article

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