Wine journalism - Marketing or consumers' guide?

Marketing Science

Volumn 28, Issue 3, 2009, Pages 573-579

  Horverak, Øyvind ^a  

^a NORWEGIAN INSTITUTE FOR ALCOHOL AND DRUG RESEARCH   (Norway)

Author keywords

Advertising; Entertainment marketing; Media

Indexed keywords

EID: 67449123566     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0489     Document Type: Article

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