Dynamics of value propositions: Insights from service-dominant logic

European Journal of Marketing

Volumn 45, Issue 1, 2011, Pages 277-294

  Kowalkowski, Christian ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Research; Value in use pricing

Indexed keywords

EID: 79551500590     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111095702     Document Type: Article

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