Incivility in political advertisements: A look at the 2012 US presidential election

International Journal of Advertising

Volumn 34, Issue 5, 2015, Pages 812-829

  Hill, Ronald Paul ^a   Capella, Michael ^a   Cho, Yoon Na ^a  

^a VILLANOVA UNIVERSITY   (United States)

Author keywords

Incivility; Negative appeals; Political advertising

Indexed keywords

EID: 84948766573     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2015.1024386     Document Type: Article

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